At the Ninth China toy and baby products industry conference, Liang Mei, the director of China Toy Association, released the report on the development of China's toys and baby products industry in 2017. The report analyzed the current market situation of toys and baby products industry at home and abroad, as well as the import and export situation and consumption behavior in 2016, summarized the current quality of export and domestic products, reviewed the new laws and regulations and safety standards at home and abroad, and forecasted the market size of each subdivision product in the future.

(the report is excerpt below)

Exports of toys and baby products in China in January and 2016

Total exports of toys in 1.12016 years

In 2016, the total export volume of toys (large caliber) was 33 billion 716 million US dollars, up 9.46% from 2015, while the total export volume of traditional toys was 18 billion 393 million US dollars, up 17.42% from 2015.

Toys export in six major producing areas in 1.22016 years

In 2016, the total export volume of traditional toys in Guangdong was 11 billion 409 million US dollars, accounting for 62.03% of China's toy exports. The total export volume of traditional toys in Zhejiang was 2 billion 737 million US dollars, accounting for 14.88% of China's exports, ranking second in Jiangsu, third in Shanghai and fourth in Shanghai.

The main target market of toy export in 1.32016 years

In 2016, the total exports of toys (large caliber) to the United States, the European Union, Japan, China, Hongkong and the Middle East were 23 billion 209 million US dollars, up 2.16% from 2015, while the total exports of traditional toys to these regions were 12 billion 481 million US dollars, up 15.73% from 2015.

1.42016 years total toy export trade form

The total exports under the general trade account for 40.91% of the total toy exports (large caliber), while the largest proportion of toys (large caliber) general trade items in Fujian is 82.07%.

General export of baby products in 1.52016 years

Total exports of baby products totaled $19 billion 644 million, a decrease of 3.73% compared to 2015, and the total export of safety seats was $591 million, an increase of 7.85% over the same period in 2015. The total export of children's beds was $10 billion 828 million, down 5.42% from 2015.

The total export of children's cars was 3 billion 255 million US dollars, up 2.85% in 2015 compared with that in 2015. The total export of feed products was 4 billion 774 million US dollars, down 7.39% compared with 2015, and the total export volume of infant garments was 2 billion 950 million US dollars, down 8.67% from 2015.

Imports of toys and baby products in China in two and 2016

Total imports of toys in 2.12016 years

The total import of toys (large caliber) was 1 billion 69 million US dollars, an increase of 22.96% over the same period in 2015, and the total import of traditional toys was 495 million US dollars, down 0.36% from 2015.

Total imports of baby products in 2.22016 years

Imports of baby products totaled $485 million, down 0.49% in 2015 compared with that in 2015; safety seats: $37 million, and $50 million in 2015; children's beds: $219 million, 2015 US $212 million; feeding items: $212 million, 2015 US $196 million; baby garments: 145 million US dollars, 2015 US $136 million.

Three. Consumer behavior of buying toys and baby products in 2016

3.12016 annual total purchase of children's toys

Choice of toys purchased in 3.22016 years

Price choice of toys purchased in 3.32016 years

In the choice of toy prices, more respondents chose two yuan for 100-199 yuan and 200-299 yuan. Compared to 2015, the proportion of children who purchased children's toys in 2016 increased by 100-199 yuan.

3.42016 annual purchases of durable goods for children

3.52016 year purchase of consumables for children

Four, 2016 China toy and baby products market retail scale

4.12016 year toy market size and growth forecast

4.22016 year baby trolley market size and growth forecast

4.32016 year safety seat market size and growth forecast

4.42016 year bottle market size and growth forecast

Five. The quality of China's exports to the US and EU in 2016

EU's announcement of toys to China in 5.12016 years

404 recall toys were reported to China, the proportion of small parts accounted for 43.56%, and the ratio of o-benzene content exceeded 35.15%.

5.22016 EU notification to China on recall of baby products

To inform China of the recall of 90 items of baby products, recall of 47 children's wear, 74.47% of the length of drawstring and ropes, 74.47% of the recall of 18 children's cars, 27.78% of the risk of cracks, 9 of the recall of children's shoes, and 88.89% of small parts.

5.32016 US notification of toys to China

To inform China about the recall of toys 12, the proportion of small parts accounted for 66.67%.

5.42016 US notification to China on recall of baby products

To inform China of the recall of 18 items of baby products, recall 8 cases of children's cars, the folding locking device does not meet the standard requirements, accounting for 50%, recall 3 children's clothing, and small parts accounted for 66.67%.

Six, 2016 toys and baby products in China market

Quality situation

6.12016 years report on unqualified toys

176 items of unqualified toy products were notified, 53.70% of them were missing or mistaken, and 20.37% were small parts, and 12.96% had sharp cutting points.

6.22016 years report on unqualified baby products

525 cases of unqualified baby products were reported, 290 children's wear, warning and description of missing or incorrect problems accounted for 62.76%, 133 children's stroller, warning and description of missing or wrong problems accounted for 49.52%.

Informed children's shoes 70, heavy metal content exceeded the proportion of 32.86%; children's furniture 23, warning and description of missing or wrong problems accounted for 43.48%.

6.32016 years of playing the quality of toy toys

6.4 Chinese children's products quality investigation

Children's car: warning and description of missing or wrong problems accounted for 72.50%, the existence of dangerous joint problems accounted for 23.75%; safety seats: head displacement exceeded the proportion of 47.17%, warning and description of missing or wrong problems accounted for 39.62%; children furniture: warning and description of missing or wrong problems accounted for 86.96%, mechanical device holes, openings and gaps do not meet the standard problem accounting for 52.17%.

Children's care products: the sample products are all qualified; children's wear: the main problem is that the belt and rope are too long; the main problems of infant tableware: warning and explanation are missing or incorrect; the main problems of infant bottles: warning and explanation are missing or incorrect.

(source: China toys and Baby Products Association)